Social media plays a vital role in the promotion of your crowdfunding and fundraising campaigns. For every order of magnitude increase in Facebook followers (10, 100, 1,000), the probability of your campaign's success increases, too.
There’s no question that social media marketing is an essential ingredient for a successful crowdfunding campaign. After all, the definition of the term “crowdfunding” is raising money from the collective to finance a project. And considering that almost 3 billion people are on social media, it's clear there is no faster, easier, and more effective way to reach a large number of potential backers at once.
Social media is essential and magical when it comes to getting out the word about your crowdfunding campaign. After all, built into each platform is some serious amplification alchemy which, when correctly invoked, can help you reach outside your network to conjure up contributions and hit, or even exceed, your crowdfunding goals.